Web Survey Bibliography
Title Presentation matters: how mode effects in item non-response depend on the presentation of response options
Author Zeglovits, E.; Schwarzer, S.
Source International Journal of Social Research Methodology, 19, 2, pp. 191-203
Year 2016
Database Taylor & Francis Online
Access date 23.01.2016
Abstract
Comparability of data across modes is an important issue in survey research. In this paper we discuss item non-response to attitudinal questions in telephone and web surveys. We present results from a survey experiment conducted in Italy and in Spain that compares different presentations of response options in an online setting with a benchmark telephone survey. In line with earlier studies we find that (A), the share of non substantial answers in the online survey depends on how the response option is presented. Comparing different presentations in an online survey to the standard approach of telephone surveys using propensity score matching, we find that (B), the share and pattern of non substantial answers, is most similar across the two modes in the online survey when the it is captured in an instruction on each screen for the online survey. Our findings are of particular relevance for the design of multiple mode or mix-mode surveys of attitudinal questions using online and telephone modes.
Access/Direct link Taylor and Francis (Abstract) / (Full text)
Year of publication2016
Bibliographic typeJournal article
Web survey bibliography - International Journal of Social Research Methodology (13)
- Incorporating eye tracking into cognitive interviewing to pretest survey questions; 2016; Neuert, C.; Lenzner, T.
- Participant recruitment and data collection through Facebook: the role of personality factors; 2016; Rife, S. C.; Cate, K. L.; Kosinski, M.; Stillwell, D.
- Presentation matters: how mode effects in item non-response depend on the presentation of response options...; 2016; Zeglovits, E.; Schwarzer, S.
- Email subject lines and response rates to invitations to participate in a web survey and a face-to-face...; 2015; Sappleton, N.; Lourenco, F.
- The quality of responses to grid questions as used in Web questionnaires (compared with paper questionnaires...; 2015; Dominguez, J. A.; de Rada, V. D.
- PDAs in socio-economic surveys: instrument bias, surveyor bias or both?; 2013; Escobal, J., Benites, S.
- IVR and web administration in structured interviews utilizing rating scales: exploring the role of motivation...; 2011; Yang, Y., Callegaro, M., Bhola, D. S., Dillman, D. A.
- Item non-response rates: a comparison of online and paper questionnaires ; 2009; Denscombe, M.
- Having their say: email interviews for research data collection with people who have verbal communication...; 2009; Ison, N.
- Quality Criteria for Quantitative, Qualitative and Mixed Methods Research: A View from Social Policy...; 2008; Bryman, A., Becker, S., Sempik, J.
- The effect of personalization on response rates and data quality in web surveys; 2005; Heerwegh, D., Vanhove, T., Matthijs, K., Loosveldt, G.
- Computer software and qualitative analysis: trends, issues and resources; 2000; Lee, R. M., Esterhuizen, L.
- 'Once would be enough': some reflections on the issue of safety for lone researchers ; 1999; Kenyon, E., Hawker, S.